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From vintage aesthetics to innovative new color schemes, we’ve seen a lot of creative logo designs this year. In this list, we’re counting down the ten best. Let’s get into it.
We’ve witnessed a plethora of exciting logo designs in 2023. Some have been absolutely awful (we’ll miss you, Twitter). Some have been amazing and a breath of fresh air among minimalist trends and responsive design.
Who would have thought that companies would finally realize that not all logos need to look the same? Brands have returned to their roots in order to appeal to nostalgia. We’ve also seen a number of companies make a leap into the modern age with bold, contemporary design.
This list has something to offer everyone, whether you love vintage designs or enjoy seeing companies modernize their brands. Join us as countdown the ten best logo designs of 2023.
Bolt – Boring blues transformed into vibrant hues
Fintech brand Bolt launched its redesign (right) early this year, and it’s fair to say the new logo has a lot going for it.
Look at that color. It’s refreshing to see a household e-commerce brand opt for a striking palette that doesn’t center around blue and dark green hues.
Second, who doesn’t love clever use of negative space? Bolt strategically placed the lightning bolt in between the ‘L’Then, there is the ‘T’. It even looks energized. What’s not to love?
This is a great case of a brand who really pushed its boundaries with their logo redesign. We couldn’t be happier. In a sea filled with boring typefaces, and monotonous color schemes, this is a welcome change.
Nickelodeon: The return of splat
Nickelodeon’s latest vintage logo redesign is a real hit. The brand famously removed the iconic splat marks in 2009, much as a frustration to dozens of nostalgic young people.
The splat, though in a slightly different form, is back. The new design is softer and has a warmer tone. It feels more modern than the pre-2009 logo, but still retains the vibrancy that many thought the previous version lacked.
Sundance – The perfect ratio
We know what you’re thinking. The new Sundance logo (right) isn’t particularly exciting. In fact, it’s a little bit boring
But the design’s simplicity belies a whole lot of symbolism and nuance. The logo is exactly the same size as a 16:9 cinematic screen. In this context, the minimalist design goes beyond the ordinary and becomes a love note to the importance of cinema.
It’s refreshing when brands add meaning to their logos instead of opting for a minimalist, clean design.
With its monochromatic color palette and Monument Grotesk, it’s a perfect, eye-catching match for a variety contexts. This one is a favorite, even if it’s a bit difficult to understand.
7) Mozilla Thunderbird
Mozilla’s Thunderbird email client logo redesign is among the cleverest that we’ve ever seen. It’s different enough from the original Firefox, yet instantly recognizable for the brand’s products.
Mozilla has taken the stylistic elements of the previous logo—a curled animal, intelligent color shading, and flame effect—and cleverly redesigned them to fit a different context. The new logo substitutes a fox for a pigeon, adds ’email’ in the center, and replaces the fiery colors with cool blues. All of it feels very yin-yang.
Mozilla has not been immune to design mockery throughout the years. The gradual simplifications of their iconic Firefox Logo has been a source of much criticism. This new design is a step in a positive direction.
6) Hodder and Stoughton
UK publishing house Hodder & Stoughton did something truly remarkable when it redesigned its logo in 2023. Can you guess?
The designer used a stoat as a mascot to help people pronounce the word. ‘Stoughton’. Because, apparently, it’s pronounced ‘stoat-on’. Who knew?
We don’t really know how many people mispronounced their name for the company to warrant a complete rebrand. However, we are happy to see companies try something different with their designs. Plus, this logo is sure to have garnered some extra publicity. Win-win.
The success of this redesign depends on the fact that the majority of people know that the animal depicted in the image is actually a stoat. In reality, many people will probably believe it’s an otter. Ah, well, you can’t always win. At least, people will know exactly what to pronounce ‘Hodder’ now, too.
5) Jell O – Surgical Health Food to nostalgic Fun
Remember Jell-O? The one true king among American dessert brands, Jell-O, has lost some of its luster. The company’s old logo did not do much to win over the younger generation.
Jell-O is back to reclaim its crown. The new logo (right) of the brand is fun, exciting, and striking. Massive drop shadows have given the brand a new sense of personality. All of it is quite nostalgic.
The old logo was not that bad. Jello’s previous design (left), looked more like an low-cal meal substitute than a fun, playful desert.
It is clear that Kraft Heinz Company previously wanted to position Jell O’s as a health-food. Sadly, this simply made the brand look old-fashioned—not the impression you want to portray when your entire offering is kid-friendly desserts.
The brand has now embraced the kitschy playfulness which captured the hearts of Americans in the 1960s. The new design looks better than ever. Jell-O still has some jiggle.
Nokia – a modern company that is advancing into the future
Nokia’s typeface is well-known. The brand made a name for itself with its unbreakable phones back in the 1990s and early 2000s, and the company’s bold logo design was a reflection of this.
Sadly, Nokia’s iconic history came back to bite them in the 2010s, with many consumers seeing the brand as a relic of the past. And, when you’re trying to compete with Apple and Samsung for a slice of the smartphone market, perceptions matter.
This new logo design might seem like a slap in the face for fans of continuities (and those who remember Nokia fondly as a child). Consider it this way.
Nokia’s previous logo, which was based on the brick phones that the brand is famous for, seemed outdated in today’s world. Nokia’s redesign was necessary to say “Hey guys, i’m still here.”
Is this a new design? That’s up for debate. Is this exciting and intriguing to you? Absolutely. And if there’s one thing Nokia needs right now, it’s a little bit of hype. This redesign is a great success.
3) 7Up: Putting the ‘7’???????????????????????????????????????????????????????????????????????????????????????????????
7up is the perfect example of minimalism.
The new design focuses only on the core features that consumers love, while removing unnecessary information. Compare the old design (left) and the new (right) to get a better understanding of why this change has such an impact.
The old logo was a mere afterthought on a previous can. Now it’s in the spotlight. The new design feels more alive and exciting thanks to the 3D drop shadows, high contrast color palette and huge 3D dropshadows. The information that people don’t need is left out. Does anyone really care that you can order 7Up through Uber Eats?
This logo redesign and the new Jell-O design have many similarities. Both have leaned away from the ‘health food’ stance and have instead opted to highlight precisely what these products are supposed to represent—delicious, tasty fun.
This is one of the design changes you can make where you say, “I can’t believe they didn’t think of this sooner”.
2) Burberry – It’s okay to be different
Burberry, the British clothing giant has experimented with many different typefaces throughout the years. In 2018, the brand, once famous for its iconic Equestrian Knights logo, made a rather predictable shift to minimalism.
This made Burberry appear like every other retailer who does exactly the same.
Burberry was not meant to be the same business as everyone else. The company built their brand on outrageous colors and designs. A minimalist design was a step in the wrong direction for a brand that once pushed boundaries.
Burberry is now back with a vengeance. Their new 2023 logo includes an antiquated sans serif font, marking a return to the brand’s heritage—a love letter to the days when companies would dare to be different with their designs.
And the best bit? The Knight is back—and it’s better than ever.
Burberry’s new design is a significant change for the better. We’re particularly glad the brand didn’t ditch the detailing on its Equestrian Knight.
We can only hope that more brands recognize the need for individuality when it comes to logo design. Wishful thinking? Maybe. We’ll just take what we can get for now.
2. Pepsi – A much-needed return of form
Pepsi is always open to new marketing strategies. We get to hear about their roaring achievements. Funny failuresAt least once every five to ten years. And for that, we’re incredibly grateful.
While Pepsi’s logo changes have come under heavy scrutiny in recent years, the soft drink brand’s latest approach seems like a step in the right direction.
Pepsi’s 125th anniversary was celebrated recently. To celebrate, they released their new vintage-style logo. It’s safe to say that this logo is a real winner.
The new look pays homage to the vintage 90s aesthetic which made Pepsi famous in its heyday. It’s as if Pepsi is unabashedly embracing their roots, instead of trying to cover them with responsive designs and minimalist patterns.
The rebrand is stylistically closer to the old Pepsi Logo (pictured below), but with a modern twist to bring the retro aesthetic to the present day.
This is the design that you felt was most needed.
It is a good thing that it does not resemble an obese Pepsi fan. For that, we give it our top spot.
Wrapping up: Here’s to 2024
We’ve no idea what 2024 will bring for logo design, but if it’s anything like this year, we’re sure to have lots to love and lots to laugh about.
Do you hope that more brands will adopt a vintage aesthetic in the coming year? Are you hoping the Twitter bird will return? Did we miss your favorite logo? Tweet at usLet us know what you think.
Shelley Cooke, a blogger and podcaster based in Asheville (Go Oilers! ), North Carolina. She’s passionate about technology and the role it plays in building communities.
Original content by www.webdesignerdepot.com – “The 10 Best Logos of 2023 – Ranked”
Read the full article here https://www.webdesignerdepot.com/best-logos-2023/