3 Essential Design Trends for January 2024

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January 22, 2024

These three design trends will help you come up with some great ideas during one of the coldest seasons of the year.

3 Essential Design Trends, January 2024.

In 2024, web design will be hotter than ever. There are many trends to be excited by right now, from the amazing animations that greet visitors on the homepage to the intricate designs and cool curved lines.

Here’s what’s trending in design this month:

1. Extravagant Intro Animations

While it would be tough to make the case for a true loading animation – it’s often a clue that a site is heavy or loads slowly – designers are creating extravagant intro animations that are engaging and help draw you into the design.

These are different from the traditional loaders because most of these animations happen while there’s active content on screen as well, such as a link to follow or other content. These are not spinners to keep you waiting.

The other part of this trend that is fun is the fact that these intro animations can be detailed and are often part of an animated content plan. The whimsical style of this style is light and almost screams at you to interact.

PrandIt starts off with a quick animation that transforms into an amusing cartoon character. It continues to animate on the scroll, displaying different degrees of color and shape. It’s fun, creative and makes you want to keep scrolling.


Mattia Cuttini’s portfolio designThe homepage has a lot of whitespace, a direct call to action and a fun animated video player. But don’t worry, you won’t get stuck with this intro animation if you delay too long; it moves to a second animated version of the homepage with small elements that lead to portfolio items.

Mattia Cuttini

Sourcescrub takes a totally different approach with a more traditional homepage configuration – text elements on the left and an animated image on the right. The image has a kaleidoscope-like quality to it. You could stare at it for hours and never get bored.


2. Intricate Design Elements

Fine lines, detailed illustrations, and photos or maps with lots of information are some of the key visuals you’ll find with this design trend. There is a lot for users to look at, and digest, thanks to the high level of detail in these intricate elements.

It is the uniqueness of each project that makes this design trend work. No matter what design choice you make when it comes to something intricate, it’s often a design that 100% belongs to you.

This level can also speak about your brand or personality, creating an authentic and engaging way to connect users.

Orte der Bonner RepublikThe map is paired with a photo that is almost as detailed in a brutalist style. The simplicity of a white and black color scheme combined with the complexity of a map creates a beautiful piece.

Orte der Bonner Republik

Concept CapersThe second example is almost the opposite of the first, with brightly colored illustrations on a game card. The animated cards help you purchase a card game that features the images on screen. The intricate detailing with each of these illustrations – individually and collectively – make this a fascinating website design but also make for a lovely card deck.

Concept Capers

Guillaume CazesUses a portrait sketch as the main page of his portfolio website. The blending of a robotic element and a human face shows an incredible level of detail.

Guillaume Cazes

3. Curved Lines

This is another fun website design trend which uses simple geometry in order to add visual interest to projects. In this trend, curved line are used either in the background of foreground content to aid visual understanding.

These lines can be of different sizes, shapes, and configurations. Curves are the only thing that is common.

For maximum impact, ensure that your curves are serving a purpose. Do they make it easier to track the eye? They match your brand’s colors or style. Do they add visual elements where the design might be lacking?

UnganishaThe use of curved lines, and color can help to bring life to an image that would otherwise be too neutral and not very interesting. The curved line width is similar to that of the headline typeface. This helps bring the elements closer together.


Stella GrizontA bright yellow line is used behind her image in order to add some extra flair to the design. The bright yellow accent color injects a little fun into the otherwise monochromatic blue and white color scheme.

Stella Grizont

Catalyst Clinical ResearchThe curved lines of the homepage are almost hidden by a couple card-style textboxes, but their placements and colors add depth to otherwise flat design. The curves come from the smaller icons used in the navigation and cards. They help tie the whole design together.



Which one of these trends are you most interested in? How will you implement these elements?

Remember that you can add these techniques to existing designs to refresh content without having to completely redesign the site. Enjoy yourself and good luck.

Carrie Cousins

Carrie Cousins has more than ten years of experience as a freelance writer, with expertise in writing for print and web publications, design, and editing. You can contact Carrie via Twitter @carriecousins.

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